Building a strong business brand.

In the business world there are 4 crucial elements you will need to have in place. They are often referred to as the 4 P’s of Brand.

1. Product:

   1. What’s the story and purpose of your value proposition (service or product).

   2. What’s the quality in relationship to the price point?

   3. Is the product new and innovative or established and traditional?

2. Process:

   1. Will you save the customer time because your process is streamlined, effective and efficient?

   2. Is your process cost-effective and saving the customer money?

   3. Are the customer touch-points pleasant, enjoyable and memorable for the right reasons?

3. Place:

   1. Is the environment welcoming, clean and easy to navigate. Place can be brick and mortar or online (or your home).

   2. Can customers access your products and services easily? The more you minimize, if not eliminate pain-points the better the Customer Experience.

4. People:

   1. What service are your employees delivering and does it align with company values?

   2. How are they showing up and delivering the experience to your customers?

   3. Are your people honoring and embodying the core values that define your culture and therefore your brand?

   4. What is the emotional response from the consumer (Customer Experience) in regards to your employees or team.

All 4 P’s of brand must be put in place and well executed for the customer to believe in your business and become loyal. Take inventory and adjust accordingly. Customers must be confident and trust they know exactly what they are going to get. If you fail in any one of the 4 P’s of brand, you risk driving customers away. They will seek a company that does deliver on the promise:

A brand is not what you say it is. It’s how you are perceived that defines your brand. Some brands are a combination of the personal and business: celebrities or public figures in particular are both. READ THE Building an AUTHENTIC Personal Brand blog

Remember!

PROMISE MADE. PROMISE KEPT.

Anything less is a lame brand. And who wants that kind of crap in their life?

Learn more about how to build a strong and meaningful brand:

Thank you for reading (and watching),

If you are in the process of building a brand or want to strengthen your brand and need guidance, please connect. I’ve coached many entrepreneurs to success. I can help you.

Read the “Building an AUTHENTIC personal brand” blog

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